It always starts with identifying the Theme
A theme is planned 2-3 months in advance
Once the theme is finalized, then we have the books to be selected out of 100s of books that get released in a month. We read and read and bring you only the best.
We then finalize the merchandise
Keeping in mind the books and the theme
We select only the best vendors out of our extensive quality check that we do. Our quality process undergoes two layer of rigorous checks against product defects or damages and then they are nicely packed.